Insider Trades - JOSEPHS ALLEN

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JOSEPHS ALLEN: Declared Holdings
Company/Relationship	Reported	Shares	Ownership
Vitacost.com, Inc. Director NasdaqGM:VITC (historical quotes, profile, other insiders)	24-Sep-09 4-Mar-10	0 180,000 180,000	Direct Indirect Total

Insider & restricted shareholder transactions reported over the last two years
Date Shares Stock Transaction
4-Mar-10 *180,000 VITC Acquisition (Non Open Market) at $0 per share.
4-Mar-10 *180,000 VITC Disposition (Non Open Market) at $0 per share.
24-Sep-09 *329,234 VITC Sale at $12 per share.
(Proceeds of $3,950,808)
24-Sep-09 129,234 VITC Sale at $12 per share.
(Proceeds of $1,550,808)
23-Sep-09 *1,657,485 VITC Statement of Ownership
23-Sep-09 129,234 VITC Statement of Ownership

* Indicates that some (or all) shares are held indirectly (e.g. in a trust, by a spouse, etc.)

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Insider & restricted shareholder transactions reported over the last two years
Date	Shares	Stock	Transaction
4-Mar-10	*180,000	VITC	Acquisition (Non Open Market) at $0 per share.
4-Mar-10	*180,000	VITC	Disposition (Non Open Market) at $0 per share.
24-Sep-09	*329,234	VITC	Sale at $12 per share. (Proceeds of $3,950,808)
24-Sep-09	129,234	VITC	Sale at $12 per share. (Proceeds of $1,550,808)
23-Sep-09	*1,657,485	VITC	Statement of Ownership
23-Sep-09	129,234	VITC	Statement of Ownership