Insider Trades - HOLLAND MICHAEL A.

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HOLLAND MICHAEL A.: Declared Holdings
Company/Relationship	Reported	Shares	Ownership
rue21, inc. Officer NasdaqGS:RUE (historical quotes, profile, other insiders)	25-Feb-10	53,815	Direct

Insider & restricted shareholder transactions reported over the last two years
Date Shares Stock Transaction
25-Feb-10 31,185 RUE Sale at $28.50 per share.
(Proceeds of $888,772)
9-Dec-09 30,000 RUE Option Exercise at $0.01 per share.
(Cost of $300)
12-Nov-09 55,000 RUE Statement of Ownership

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Insider & restricted shareholder transactions reported over the last two years
Date	Shares	Stock	Transaction
25-Feb-10	31,185	RUE	Sale at $28.50 per share. (Proceeds of $888,772)
9-Dec-09	30,000	RUE	Option Exercise at $0.01 per share. (Cost of $300)
12-Nov-09	55,000	RUE	Statement of Ownership