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Customers Create Christmas With Jo-Ann HUDSON, Ohio, Nov. 24 /PRNewswire/ -- The holidays are only weeks away but if you're not having trouble finding a parking space at the mall, it may be because more people are staying home to make their gifts and deck their halls this year. To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/customers-create-christmas-with-jo-ann-69995392.html According to a recent study by the National Retail Federation, 16.7 % of U.S. consumers plan to make more gifts this year. This number includes people who have not made gifts in the past. Other, less formal, studies show that, among crafters, roughly 60% will make gifts this year. None of this data surprises Susan Atchison, manager of trend development for Jo-Ann Fabric and Craft Stores. "Interest in homemade holiday gifts and do-it-yourself decor has been growing over the past few years," she says. "Many people considered it as an economical option to traditional gifts and then found that they not only enjoyed the creative process but that the gifts that resulted were more meaningful than anything they could have purchased. This sense of fulfillment leads them to make more gifts the next year." To guide people who want to create Christmas this year, the inspiration specialists at Jo-Ann Fabric and Craft Stores have a few tips:
This year, make the gifts that mean the most. About Jo-Ann Stores, Inc. Jo-Ann Fabric and Craft Stores (NYSE: JAS - News) the nation's largest fabric and craft retailer with locations in 48 states, was founded in 1943 as a single retail store. Today, over 750 Jo-Ann stores across the country provide consumers with creative inspiration. For additional information, visit www.Joann.com. The NRF 2009 Holiday Consumer Intentions and Actions Survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 8,431 consumers and was conducted for NRF by BIGresearch September 30 - October 7, 2009. The consumer poll has a margin of error of plus or minus 1.0 percent. Related Link Source: Jo-Ann Stores, Inc.
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