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Omnicom Group Agencies Dominate Digital Media Awards BEIJING, Nov. 18 /PRNewswire-FirstCall/ -- Omnicom Group (NYSE: OMC - News) agencies dominated the spotlight at this week's Digital Media Awards, sweeping eight out of 12 Golds, the Platinum, and the Digital Agency of the Year title. Colenso BBDO and AIM Proximity were awarded the Platinum for Yellow Treehouse, marking the second consecutive year win for Colenso BBDO, while BBDO/Proximity Asia Pacific capped off the evening by clinching the 2009 Digital Media Agency of the Year title. The Digital Media Awards, which honor the best in digital marketing and communications in Asia Pacific, were held in Beijing. BBDO/Proximity won a total of five Golds, one Silver and six Bronzes including those awarded to Colenso BBDO, AIM Proximity and Clemenger BBDO. DDB walked away with one Gold, five Silvers and three Bronzes for their work by DDB agencies including Tribal DDB and Rapp. TBWA\ received one Gold, two Silvers and one Bronze for Agency.com and TBWA\Hakuhodo work. OMD took home one Gold, three Silvers and one Bronze. OMD's client, Intel, was named Digital Brand of the Year jointly with Dell for their Swarm campaign, which was led by OMD. The full list of awards is shown below. Jason Kuperman, Omnicom Digital Vice President for the APIMA region, said, "The outstanding performance by Omnicom Group agencies in this year's Digital Media Awards underscores the success they have had in attracting the best digital talent to their teams and creating environments for innovation. This award-winning digital work comes from a results-oriented collaboration with our clients in the region who are determined to use digital to its full potential in the evolving media and marketing landscape." Following is the list of awards won by Omnicom agencies at the Digital Media Awards:
Digital Agency of the Year 2009
BBDO/Proximity Asia Pacific
Platinum
Colenso BBDO, AIM Proximity Yellow Treehouse (Yellow
Pages NZ)
Best Integrated
BBDO Guerroro, Proximity Gold Lola (Bayan
Telecommunications)
Colenso BBDO, AIM Proximity Gold Yellow Treehouse (Yellow
Pages NZ)
Tribal DDB Melbourne Bronze Fifth Leg "Operation
Kerplonk" (Foster's)
Media Innovation Award
OMD Gold Swarm (Intel-Dell)
Agency.com Gold Let's Meet Up (McDonald's)
Tribal DDB HK Bronze 3D McNuggets (McDonald's)
Website
BBDO Proximity Gold Things We Forget (3M)
TBWA\Hakuhodo Silver Hello! Runners MAP (adidas)
Not-for-Profit
BBDO Proximity Gold Whale Shark Gamble (Sea
Shepherd)
Tribal DDB Silver Ako Mismo (PLDT-Smart
Foundation)
Agency.com Bronze Unicef Blueprints (Unicef)
B2B (Other)
Colenso BBDO, AIM Proximity Gold Yellow Treehouse (Yellow
Pages NZ)
OMD, DDB HK, Tribal DDB HK Silver FT Wisdom Widget (Financial
Times)
OMD Digital China Bronze GE Imagination at Work (GE)
Best Viral Marketing
DDB, Tribal DDB, Rapp Singapore Gold Sunstopper (Johnson &
Johnson)
Clemenger BBDO Melbourne Bronze Color Break Up (Mars)
B2C (Other)
OMD Silver Intel Customized TVC
(Intel)
BBDO Proximity Bronze Things We Forget (3M)
BBDO Proximity Bronze Gillette uArt (Procter &
Gamble)
Search Industry Award
OMD Silver St George Bank (St George
Bank)
Best Loyalty Campaign
DDB China, Tribal DDB Shanghai Silver World's 1st McDonald's
Online Store
Retail
Aim Proximity Auckland Silver Get the Secret (The
Warehouse)
Agency.com Silver Let's Meet Up (McDonald's)
Financial Services
Tribal DDB, Rapp Silver ANZ Bank-Getting U Thru
(ANZ Bank)
FMCG
DDB, Tribal DDB, Rapp Singapore Silver Sunstopper (Johnson &
Johnson)
Colenso BBDO Bronze V $100 Virtual Cash Drop
(Frucor)
Mobile
BBDO Proximity Bronze Gillette uArt (Procter &
Gamble)
Colenso BBDO Bronze Pass the Parcel (Vodafone)
Leisure/Travel
DDB China Bronze IHG's Mobile Travel
Assistant (IHG)
About Omnicom Group Inc. Omnicom Group Inc. (NYSE: OMC - News) is a leading global marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com. Source: Omnicom Group
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