| Offering Information |
| Expected Date | - |
| Proposed Exchange/Ticker |
Nasdaq: APLN |
| Security Type |
Common Stock |
| Lead Underwriter |
Hambrecht & Quist |
| Days In Registration |
65 |
| Date Filed |
16-Mar-1999 |
| Form Filed | S-1 |
Fundamentals
(Year Ending December 2007) |
| Industry |
Pers/Bus/Rep Svc |
| Business Description |
Provide internet marketing tools for internet advertisers, advertising agencies, and web publishers and others who buy and sell web advertising. |
| Revenue |
- |
| Net Income |
- |
| Shares Outstanding (post-offering) |
10.95M |
| Chief Executive Officer |
Mark K. Wright |
| Number of Employees |
19 |
|
| Original Filing Information |
| US |
| Shares Filed |
2.5M |
| Secondary Shares Filed | - |
| · As a Percent |
- |
| Primary Shares Filed |
2.5M |
| · As a Percent |
100.0 |
| Overallotment Shares Filed |
375.0K |
| File Amount |
$32.5M |
| File Price Range |
$14.00 - $12.00 |
| File Mid Price |
$13.00 |
Current Filing Information
(Amended 17-May-1999) |
|
US |
|
Shares Filed |
2.5M |
| Secondary Shares Filed |
- |
| · As a Percent |
- |
| Primary Shares Filed |
2.5M |
| · As a Percent |
100.0 |
| Overallotment Shares Filed |
- |
| File Amount |
$32.5M |
| · % Change from Original |
0.0 |
| File Price Range |
$14.00 - $12.00 |
| File Mid Price |
$13.00 |
|
