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DSNY.OB > SEC Filings for DSNY.OB > Form 10-Q on 14-Apr-2009All Recent SEC Filings

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Form 10-Q for DESTINY MEDIA TECHNOLOGIES INC


14-Apr-2009

Quarterly Report


Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

FORWARD LOOKING STATEMENTS

The following discussion should be read in conjunction with the accompanying financial statements and notes thereto included within this Quarterly Report on Form 10-Q. In addition to historical information, the information in this discussion contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements involve risks and uncertainties, including statements regarding the Company's capital needs, business strategy and expectations. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking statements.

In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "plan", "intend", "anticipate", "believe", estimate", "predict", "potential" or "continue", the negative of such terms or other comparable terminology. Actual events or results may differ materially. In evaluating these statements, you should consider various factors described in this Quarterly Report, including the risk factors accompanying this Quarterly Report, and, from time to time, in other reports the Company files with the Securities and Exchange Commission. These factors may cause the Company's actual results to differ materially from any forward-looking statement. The Company disclaims any obligation to publicly update these statements, or disclose any difference between its actual results and those reflected in these statements. The information constitutes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.

OVERVIEW AND CORPORATE BACKGROUND

Destiny Media Technologies Inc. ("Destiny Media") is a holding company which owns 100% of the outstanding shares of Destiny Software Productions Inc. and MPE Distribution, Inc. The "Company", "Destiny" or "we" refers to the consolidated activities of all three companies.

Destiny develops software tools and provides services which enable content owners to distribute their digital media globally using the internet. All Destiny technologies are developed by internal staff, are proprietary and are owned by the company.

Content can be accessed in either a transient manner (TV, radio) or it can be owned locally by the consumer (DVD's, CD's). Destiny provides media owners both approaches over the internet through two product lines:

A) MPEŽ Suite of Products

MPEŽ products are powered by a patented technology that gives content owners the option to lock their content so securely to a recipient machine, and making the digital file impossible to copy. Additionally, MPEŽ has a patent pending on an additional security feature which permits the copying of the digital file but putting a forensic trace into the content that tracks where illegal copies originate. The first patent was granted in December 2008. The second patent was published in April 2008 and is expected to be considered by the USPTO sometime in the next fiscal year.

The initial focus for MPEŽ has been on the music industry, but the security can be expanded to perform as "digital shrinkwrap" to secure other content types. Already, the music industry uses the system to deliver graphics, videos, documents and other non audio content types.

MPEŽ products include:

Play MPE™: over 1,000 record labels use this service to deliver pre-release music and music videos to trusted


recipients including radio station program directors, music buyers, record label staff and the media. Over 100,000 songs have been sent through this system.

http://www.plaympe.com

MyPlayMPE: a self service system for smaller independents to distribute music and music videos through Play MPEŽ

http://www.myplaympe.com

PODDS: a complete software suite to set up to securely sell music online. Includes encoding modules, accounting modules and the player software. This software can be utilized in an OEM agreement to set up third party online music stores. In addition, Destiny has set up its own store to sell music to commercial users in Canada (DJ's, online jukeboxes, etc.) Destiny has an encoded catalog of 12,000 songs and album artwork under license from the four major record labels in Canada.

http://www.podds.ca

The Play MPEŽ system, which represented most of the Company's revenue in the six months ended February 28, 2009, enables a content owner to securely move electronic files (song, videos etc.) through the Internet to a trusted end user.

B) ClipstreamŽ Suite of Products

ClipstreamŽ enables users to experience internet audio and video directly inside an email or web page. Competing technologies require users to download, install and configure a player. Users that haven't downloaded the player can't access the content. Because the ClipstreamŽ player is a Java applet and because Java is natively supported by most email and web browser clients, ClipstreamŽ content will play instantly for 98% of the audience. The content will play directly within an email or web page rather than in a separate window. This makes ClipstreamŽ uniquely well suited for applications where reach is important. For example, media companies can take video content intended for television and repurpose it in web pages and emails, and market research companies can get a much higher response rate.

Content is converted into the proprietary ClipstreamŽ compression format using the ClipstreamŽ encoder software which we provide for free. The content owner purchases a code key from us that enables the content to play. Code keys are limited to a period of time.

Our software applications will work on most Java based computers, set top boxes and wireless devices which have enough CPU and memory to play back the content. In addition, our ClipstreamŽ software enables streaming media to be delivered to users regardless of the operating system of the user's computer.

ClipstreamŽ products and solutions include:

ClipstreamŽ: embeds high fidelity audio and video on demand into web pages and emails http://www.clipstream.com, http://www.streamingaudio.com

ClipstreamŽ Live: embeds live video stream into web pages and emails http://live.clipstream.com

ClipstreamŽ IPTV: users can view TV and change channels remotely http://live.clipstream.com

ClipstreamŽ Audiomail: converts audio left on a telephone answering machine into an audio clip http://www.audio-mail.com

ClipstreamŽ Survey Solutions: secure video questionnaires prevent piracy and feature high view rates http://www.surveyclip.com


ClipstreamŽ Advertising Solutions: TV style video commercials and rich media banner ads http://www.clipstreamad.com

ClipstreamŽ Server Solutions: servers to power hosted sites http://www.clipstreamserver.com

Radio Destiny: Software and network to broadcast internet radio from a home computer http://www.radiodestiny.com, http://www.pirateradio.com, http://www.stationdirectory.com

Destiny Media Technologies, Inc. was incorporated in August 1998 under the laws of the State of Colorado.

We carry out our business operations through our wholly owned subsidiary, Destiny Software Productions Inc., a British Columbia company that was incorporated in 1992, and MPE Distribution, Inc. a Nevada company that was incorporated in 2007.

Our principal executive office is located at #800-570 Granville Street, Vancouver, British Columbia V6C 3P1. Our telephone number is (604) 609-7736 and our facsimile number is (604) 609-0611.

We are a publicly traded company. Our common stock trades on the OTC Bulletin board under the symbol "DSNY" and on various German exchanges (Frankfurt, Berlin, Stuttgart and Xetra) under the symbol "DME" 935 410.

Our corporate website is located at http://www.dsny.com.

RESULTS OF OPERATIONS FOR THE SIX MONTHS ENDED FEBRUARY 28, 2009

Revenue

Total revenue for the six months ended February 28 2009 has grown by 43% over the same period in the prior year to $1,022,049 (2008 - $716,457). The growth in revenue is driven by the growth in our Play MPEŽ system, where access fees have grown by 72% over the same period last year.

Our revenues for the quarter increased to $467,488 which represents an increase of 30% over the same period in the prior year. The increase is driven by a 39% increase to Play MPE™ system access fees. As a result of the seasonality of new track releases, we had anticipated a reduction in the use of the Play MPE™ system during the latter half of December and early part of January as our record label clients have relatively little activity due to seasonal holidays.

In fiscal 2008, we ceased pilot usage of the Play MPEŽ system which has been commercially accepted in United States. Over the course of fiscal 2008, we entered into and expanded our commercial agreements, adding EMI and Warner Music Group (our second and third US Major Record Labels respectively), several sub-labels of Sony BMG and hundreds of independent record labels in the US. Additionally we renewed and expanded our agreement with Universal Music Group and have several sub-labels of Sony BMG on a 'pay-as-you-go' basis.

Also during fiscal 2008 we expanded the commercial use of Play MPEŽ into Europe with the addition of contracts with Universal Music Group, Warner and Sony BMG in Sweden. Warner Sweden was subsequently expanded to include Finland and Norway.

During the six months ended February 28, 2009 we have expanded into Australia commenced with the commercial use of Play MPEŽ by Warner Australia. Subsequently we have entered into agreements with Universal Music Group (Australia) and EMI (Australia) as well as additional independent clients in Australia which were added to our revenue base in the second quarter.

The increase in Play MPEŽ revenue during the second quarter of 2009 compared the same quarter of last year was the result of increases across the spectrum of our client base. The growth has been realized across


formats, through existing clients, and through new clients in new geographic areas and includes; a 23% increase in North American Major Record Label revenue, a 72% increase in North American independent record label revenue, expansion into Northern European, Australia, and revenue from two Major Record Labels rolling out international pilots in new territories.

The music industry has begun to use Play MPEŽ in some markets as the primary distribution method and Play MPEŽ is the world leader in secure digital distribution. We have seen the transition from traditional distribution methods to Play MPEŽ begin gradually and the growth seen in 2008 has continued into 2009.

During the six months ended February 28, 2009 approximately 15% of our revenues are derived from sales of our ClipstreamŽ software and decreased from the six months ended February 29, 2008 by 4%. We hope to increase sales of ClipstreamŽ licenses through our hosted solution and other license opportunities.

Operating Expenses

Operating expenditures for the six months ended February 28 2009 has decreased by 47% over the same period in the prior year to $1,263,113 (2008 - $2,360,163). The strengthening of the US dollar has some influence on our operating expenditures and has resulted in a decrease of approximately 8-10%. We anticipate the favorable exchange rates to result in further reductions to expenses into our third quarter.

The establishment of the Play MPEŽ product on a commercial basis and maturity of the product on a technical basis has also resulted in reduced staffing requirements. These reductions result in decreased operating expenses in our second quarter.

Included in our expenses are non-cash amortization and stock compensation expense of $51,573 (2008 - $183,749) leading to a net loss before non-cash items of $129,852 for the six months ended February 28 2009. Expenses are anticipated to remain consistent with the prior quarter but are subject to fluctuations in exchange rates. Our current level of expenditures is sufficient to adequately service our North American revenue with the anticipated increases throughout the remainder of the year. We anticipate significant additions to revenue from sources outside of North America beginning in our third quarter and more significantly in our fourth quarter. These increases in revenue will come with added costs for support, marketing, servers and bandwidth. However we anticipate that these increases in costs will not be significant and will be substantially below our anticipated international revenue increases.

At the end of fiscal 2007 we moved offices due to a proposed rent increase and to accommodate anticipated growth in staff. We were able to secure approximately double the square footage for approximately the same cost as the proposed rent increase. The new space is sufficiently large and efficient to accommodate our growth while providing some space to sub-lease. The rent expense of $136,741 is offset by our sub-lease rental income of $56,459 which is included in "Other income'' in the Statement of Operations.

General and administrative      February 28     February 29        $           %
                                   2009            2008          Change      Change
                                (6 months)      (6 months)
     Wages and benefits             190,289         215,877      (25,588 )   (11.9% )
     Rent                            35,109          27,461        7,648      27.9%
     Telecommunications              11,041           9,593        1,448      15.1%
     Bad debt                        19,104           7,782       11,322     145.5%
     Office and miscellaneous        15,586         168,728     (153,142 )   (90.8% )
     Professional fees               87,776         202,298     (114,522 )   (56.6% )
                                    358,905         631,739     (272,834 )   (43.2% )

Our general and administrative expenses consist primarily of salaries and related personnel costs including overhead, professional fees, and other general office expenditures.


The decrease in office and miscellaneous is due to the reduction in investor relations fees, and due to a one time application fee paid in the prior year. Additionally, foreign exchange gains were realized on various balances which are denominated in Canadian dollars.

A reduction in professional fees is due to a reduction of the volume of legal work associated with securities, litigation, contracts, and patents and trademarks work.

Sales and marketing              February 28     February 29        $           %
                                    2009            2008          Change      Change
                                 (6 months)      (6 months)
     Wages and benefits              212,913         351,873     (138,960 )   (39.5% )
     Rent                             36,957          43,938       (6,981 )   (15.9% )
     Telecommunications               11,622          15,348       (3,726 )   (24.3% )
     Meals and entertainment             563          15,768      (15,205 )   (96.4% )
     Travel                           16,028          38,195      (22,167 )   (58.0% )
     Advertising and marketing       163,129         456,468     (293,339 )   (64.3% )
                                     441,212         921,590     (480,378 )   (52.1% )

Sales and marketing expenses consist primarily of salaries and related personnel costs including overhead, sales commissions, advertising and promotional fees, and travel costs.

The majority of this decrease was due to the decrease in marketing expenditures. During the six months ended February 29, 2008, we significantly expanded our marketing and advertising efforts for Play MPEŽ. During the six months ended February 28, 2009, Play MPEŽ has received significant support from the world's largest record labels resulting in cost effective and organic marketing efforts and demand on higher costs marketing efforts has decreased.

With the addition of partnering opportunities, advertising and marketing costs could decrease or be reallocated to new markets on an as needed basis.

Research and development   February 28     February 29        $            %
                              2009            2008          Change      Change
                           (6 months)      (6 months)
     Wages and benefits        350,532         670,245     (319,713 )    (47.7% )
     Rent                       64,675          85,261      (20,586 )    (24.1% )
     Telecommunications         20,338          29,783       (9,445 )    (31.7% )
     Miscellaneous              10,719               -       10,719        100%
                               446,264         785,289     (339,744 )   (43.26% )

Research and development costs consist primarily of salaries and related personnel costs including overhead and consulting fees with respect to product development and deployment. The decrease is mainly due to decreased staffing and consulting requirements due to the technical maturity of the Play MPEŽ product.

Amortization

Amortization expense arose from fixed assets and other assets. Amortization decreased to $16,732 for the six months ended February 28, 2009 from $21,545 for the six months ended February 29, 2008, a decrease of $4,813 or 22%.


Other earnings and expenses

Other income increased to $60,122 for the six months ended February 28, 2009 and reflects rental increase from sub-leases of our office space.

Interest income decreased to $1,106 for the six months ended February 28, 2009 from $14,959 for the six months ended February 29, 2008, a decrease of $13,853.

Interest expense decreased to $1,589 for the six months ended February 28, 2009 from $9,243 for the six months ended February 29, 2008, a decrease of $7,654.

Net Losses

Our net loss decreased by 89% from the same quarter in the previous year. With anticipated growth in revenue mentioned above it is anticipated that this trend will continue.

LIQUIDITY AND FINANCIAL CONDITION

We had cash of $9,572 as at February 28, 2009 compared to cash of $91,369 as at August 31, 2008. We had a working capital deficiency of $198,937 as at February 28, 2009 compared to a working capital deficiency of $192,772 as at August 31, 2008. It is anticipated that both our cash position and our working capital deficiency will improved during the third quarter as a result of anticipated increases to revenue and anticipated consistent operating expenses.

CASHFLOWS

Operating

Net cash used in operating activities decreased to $131,207 for the six months ending February 28, 2009, compared to $1,078,138 for the six months ended February 29, 2008 as a result of increasing revenues, and efficiencies pursued by management which has resulted in declining costs.

Investing

Net cash used in investing activities during the six months ended February 28, 2009 was $0, as compared with $35,993 used in investing activities for the six months ended February 29, 2008.

Financing

Net cash provided from financing activities increased to $58,720 during the six months ended February 28, 2009, as compared to $22,000 used in financing activities over the same period in the prior year.

Going Concern

During the six months ended February 28, 2009, the Company has continued to implement its business plan of increasing revenue through the expansion of our products into new geographic areas and through increased usage by existing customers for its Play MPEŽ system. The Company is pursuing transaction fee based agreements with other large record labels, and has also developed an "Indie Uploader" system for smaller labels available on www.myplaympe.com.

The Company is encouraged by its revenue growth through fiscal 2008 and into the first two quarters of fiscal 2009. Management expects revenues and cashflows to continue to improve throughout fiscal 2009 as customers incorporate Play MPEŽ into their work flow and as Play MPEŽ expands globally. Management is expanding the use of Play MPEŽ globally and has established commercial agreements on a global basis with two of the four largest record labels in the world, and anticipates the trend of increased revenue to continue through increased revenue from new and existing customers in North America and in overseas markets.


Management also anticipates further reductions in expenditures from favorable foreign exchange rates and previously reduced staffing levels which have not yet resulted in reduced expenses on the financial statements. The Company is also currently negotiating a partnering agreement which could result in a significant reduction in current marketing expenditures and act as a catalyst to worldwide expansion.

The Company will need to raise additional funds to complete its business plan due to its significant working capital deficiency. The Company's goal is to obtain these funds through internal and external financing sources including cash flows from operations, strategic partnerships, equity financings and shareholder loans. There are no assurances that the Company will be successful in achieving these goals.

In view of these conditions, the ability of the Company to continue as a going concern is in doubt. These financial statements do not give effect to any adjustments which would be necessary should the Company be unable to continue as a going concern and therefore be required to realize its assets and discharge its liabilities in other than the normal course of business and at amounts different from those reflected in the accompanying financial statements.

CRITICAL ACCOUNTING POLICIES

We prepare our consolidated financial statements in accordance with accounting principles generally accepted in the United States, and make estimates and assumptions that affect our reported amounts of assets, liabilities, revenue and expenses, and the related disclosures of contingent liabilities. We base our estimates on historical experience and other assumptions that we believe are reasonable in the circumstances. Actual results may differ from these estimates.

The following critical accounting policies affect our more significant estimates and assumptions used in preparing our consolidated financial statements.

ē The consolidated financial statements have been prepared on the going concern basis, which assumes the realization of assets and liquidation of liabilities in the normal course of operations. If we were not to continue as a going concern, we would likely not be able to realize on our assets at values comparable to the carrying value or the fair value estimates reflected in the balances set out in the preparation of the consolidated financial statements. There can be no assurances that we will be successful in generating additional cash from equity or other sources to be used for operations. The consolidated financial statements do not include any adjustments relating to the recoverability of assets and classification of assets and liabilities that might be necessary should the Company be unable to continue as a going concern.

ē We recognize revenue when there is persuasive evidence of an arrangement, delivery has occurred, the fee is fixed or determinable, collection is reasonably assured, and there are no substantive performance obligations remaining. Our revenue recognition policies are in conformity with AICPA's Statement of Position No. 97-2, "Software Revenue Recognition", as amended ("SOP 97-2). We generate revenue from software arrangements involving multiple element sales arrangements. Revenue is allocated to each element of the arrangement based on the relative fair value of the elements and is recognized as each element is delivered and we have no significant remaining performance obligations. If evidence of fair value for each element does not exist, all revenue from the arrangement is recognized over the term of the arrangement. Changes in our business priorities or model in the future could materially impact our reported revenue and cash flow. Although such changes are not currently contemplated, they could be required in response to industry or customer developments.


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