PLANO, Texas--(BUSINESS WIRE)--J. C. Penney Company, Inc. (NYSE:JCP - News) today announced that it will offer its Cyber Monday online specials an entire day earlier this year, making Sunday, Nov. 29 to Monday, Nov. 30 JCPenney’s Biggest Cyber Sale in Company history. The two-day online sale will feature special offers -- exclusive to jcp.com -- on more than 30,000 items, providing customers a vast selection of stylish, high quality merchandise offerings at affordable prices.

“We know customers are increasingly shopping online, which is why our Biggest Cyber Sale is our largest, most comprehensive online sale ever,” said Mike Boylson, executive vice president and chief marketing officer for JCPenney. “With jcp.com – one of the largest apparel and home furnishing sites on the Internet – and our aggressive promotions, customers will find a exciting array of affordable gifts, along with online features that make shopping easier and more convenient than ever this season.”

Designed to enhance customers’ natural online shopping patterns, all department home pages on jcp.com have transformed into an interactive gift experience this season, incorporating JCPenney’s “Give” messaging and highlighting for customers various gift ideas. Customers are able to browse themed gift collections (ex. “Give warm”) created for select departments (ex. Men’s, Women’s, Home, etc.) and can also find a central gift “hub” on jcp.com where they an efficiently click between departments and discover the perfect gift.

The gift “hub” on jcp.com highlights JCPenney’s complete gift assortment, including its “red box gifts™” collection – the retailer’s collection of the best and brightest gifts to give and get this Christmas – and allows customers to easily search for gifts by price range, person, brand and theme, or simply choose from a selection of convenient holiday gift card and e-gift card options. Customers can also link to the Salvation Army online Angel Giving Tree program (www.jcp.com/angel), which allows them to purchase needed toys and clothing for seniors and children.

Along with free shipping offers on purchases of $25 or more – the Company’s lowest shipping threshold of the season – customers visiting jcp.com during the JCPenney’s Biggest Cyber Sale can also expect to find Screenbusters. Similar to JCPenney’s highly successful in-store Doorbuster specials, Screenbusters feature exciting items available online – at very affordable prices – for a limited period of time. Customers can find “Screenbuster” offers such as:

• My Sports Gaming System for $8.88 and Kid’s camcorder and 2G mp3 player for $29.88 each.
• Women’s St. John’s Bay® long-sleeve shirts, mock turtlenecks, turtlenecks and tees for $5.88 and St. John’s Bay velour suits for $9.88.
• Men’s St. John’s Bay mock turtlenecks, turtlenecks and flannel shirts for $8.88 and Dockers® sweaters for $18.88.
• Juniors screen tees for $6.88 and Juniors The Arizona Jean Co.® denim for $14.88
• Young Men’s fleece hoodies and graphic tees for $8.88 and Young Men’s Levi’s® jeans beginning at $32.99.
• The Arizona Jean Co. comfy fleece for toddlers for $6.88 and Boys and Girl’s licensed sleepwear for $7.88
• Triple buffet server for $19.88; American Living® 6-pc towel set for $39.99; 7” portable TV for $99.88; and Friendship 5-pc dinning set for $398.88.
• An additional 20 percent off select fine jewelry already reduced by 40-60 percent.

Additionally, customers can continue to enjoy an array of innovative features on jcp.com that help them shop smarter this season:

• Customers can check store merchandise availability online before they visit their local JCPenney store. Using jcp.com’s “Know Before You Go” feature, customers can select any item tagged with “ALSO IN STORES” or “IN STORES ONLY,” enter their size, color, etc., and then enter their ZIP code for a list of nearby stores that have the particular item in stock. Updated each hour, customers can view a list of stores up to a 50-mile radius from the original ZIP code entered that have the designated item in-stock. Store address, phone number, hours, and driving directions are also provided.
• Customers visiting jcp.com can also view JCPenney’s weekly sales circulars to check out the latest special offers and discounts available at their local store. Users can simply flip through each page of the weekly sales circular online or browse the latest deals by department or by brand, as well as print coupons and even create their own shopping list to use when visiting their local store. Users can also forward deals to friends and sign up to have weekly reminders sent to their personal e-mail.
• Customers can also enjoy easy pick-up and returns. When customers return an online or catalog purchase to any of JCPenney catalog desks locations across the nation, they will receive an immediate refund as well as free return shipping. Additionally, most items bought online or via catalog can easily be shipped to any local JCPenney store for pick-up, conveniently saving customers time and money during this busy shopping season.
• JCPenney’s ship-to-store option will be very popular this season with customers who are traveling, but hoping to avoid airlines’ checked-bag fees and wrapped gifts restrictions. Instead of packing a checked bag full of unwrapped gifts, customers can opt to purchase gifts for all their loved ones ahead of time on jcp.com and having them shipped to any of JCPenney’s catalog desks across the nation. Additionally, for as little as $5 a package, jcp.com customers can opt to have their gift wrapped, or – should they want to wrap their gift(s) themselves – they can simply choose from an array of gift wrap options, found next to all JCPenney store catalog desks – the same location where they will go pick up their shipped gift.

About JCPenney

JCPenney is one of America's leading retailers, operating 1,109 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $18.5 billion in 2008 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's approximately 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.

JCPenney Corporate Communications
(business and trade media relations):
Jayme Cudworth or Kate Coultas, 972-431-3400
jcpcorpcomm@jcpenney.com