DALLAS & HOBOKEN, N.J.--(BUSINESS WIRE)--Lug® today announced its partnership with Frommer’s®, the market leader in travel guides and a branded imprint of Wiley Publishing, Inc., to introduce a collection of innovative gear for today’s traveler. The designers at Lug have created the very first Frommer’s line of accessories and bags, allowing consumers to travel with both style and confidence. With no detail neglected, the Frommer’s collection by Lug addresses every traveler’s need, while making any trip that much more enjoyable!

“Lug is a terrific partner for Frommer’s. Lug’s attention to detail, sense of style, and thoughtfulness about what travelers need on the road aligns seamlessly with the Frommer’s brand,” said Ensley Eikenburg, Associate Publisher of the Frommer's Travel Guides.

“We are thrilled to be sharing our passion for travel with such a noteworthy brand,” said Ami Davie, Partner and Designer of Lug. “Between Lug’s history of travel-friendly product design and Frommer’s signature expertise in the industry, we are confident that the new collection will meet the demands of any road warrior!”

From the business jetsetter to the everyday person, the Frommer’s line by Lug has travelers covered, offering a variety of 12 fashionable, contemporary accessories designed to withstand the wear and tear of any journey. Available in black, red, sage and taupe, items include: a hanging toiletry, day bag, backpack, travel wallet, money belt, luggage belt, luggage tag, netbook cases, laptop cases and fleece travel blanket and pillow sets. The line will debut in select US and Canada stores in February 2010, with retail prices ranging from $7.00 to $75.00.

For more information about Frommer’s, please visit www.frommers.com.

For more information about Lug, please visit www.luglife.com.

About Frommer’s®

The market leader in travel content, Frommer’s offers content for every type of traveler in all types of media. Frommer’s publishes 350 guides and sells 2.5 million guides annually. Frommers.com is a trusted resource with advice on deals, information on 3,500 destinations, active message boards, and a weekly podcast program. Frommer’s is a registered trademark of Arthur Frommer. Frommer’s is a branded imprint of Wiley.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.

Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

About Lug®

The Lug collection offers a variety of smart duffels, totes and satchels, as well as a handful of clever accessories and has been making waves since 2005, when the two founders launched the brand between Toronto and Dallas. With clean, fresh and contemporary eyes, each piece is individually designed with precision and detail to accommodate everything from work to play to living every day, all in brilliant color ways and stylish patterns to make carrying bags and accessories that much more fun. Lug is available in select retail stores throughout the United States and Canada and can also be purchased online at www.luglife.com.

Frommer’s:
Wiley
Mike Onorato, 201-748-6361
monorato@wiley.com
or
Lug:
BLASToutdoors
Lindsey Henn, 415-489-2012 ext. 201
Lindsey@blastoutdoors.com