WHEELING, Ill.--(BUSINESS WIRE)--In response to consumer demand, The Valspar Corporation, a leader in the paint and coatings industry, is introducing 24 new paint colors this fall to its Laura Ashley Home collection, available in Valspar Signature Colors. The updated colors range from soft peaches and corals, to deep red, muted purple, and teal, adding intriguing colors with depth while maintaining the Laura Ashley aesthetic of contemporary English elegance.

Source: The Valspar Corporation
·  Valspar paint adds refreshed colors to its Laura Ashley Home Collection, including Apple Spice (LA 306A) shown here on the lower wall. (Photo: Valspar).  View Multimedia Gallery

“As consumers seek solace at home during the current recession, the colors they choose in their home décor can help create a mood of optimism and escape,” said Sue Kim, Color Trend and Forecast specialist, Valspar. “Laura Ashley and Valspar have collaborated to create paint colors that allow consumers to achieve this look and feel with palettes of clean peach, coral tones and muted purples that bring out the essence of the Laura Ashley brand.”

The new collection is comprised of a mix of light, calm, summery tones along with deep reds, blues and purples. These colors can be used alone or combined to create a classic, yet feminine atmosphere synonymous with the Laura Ashley brand. The full list of new colors includes:

Color #			Color Name - US			Description
LA201A			Pale Peony			Clean peach tones that invoke the innocent blush of hot summer
LA202A			Rose Powder
LA203A			Blush
LA204A			Pale Cerise
LA205A			Spring Azalea
LA301A			Sheer Petal			With coral tones, these colors are reminiscent of that last getaway to a white sandy beach
LA302A			Peach Shell
LA303A			Coral Blush
LA304A			Bright Coral
LA305A			Terracotta Tile
LA306A			Apple Spice
LA307A			Lilac Dew			Colors with muted purple tones that bring a spirit of calm and retreat
LA308A			Blossom Pink
LA309A			Painted Lavender
LA310A			Cool Amethyst
LA311A			Autumn Berries
LA117A			Vintage Ribbon			This muted purple works well with shades of red- and blue- purple
LA317A			Plum Raisin			An exotic, deep-wine red captures the autumn garden at sunset
LA417A			Raspberry Rouge			A deep berry red evokes mysterious atmosphere
LA1018A			Jade Garden			A deep green, with hints of blue-forest
LA1217A			Cyan			A clean, eccentric teal brings Mediterranean coastal air to a space
LA1416A			Deep Indigo			A deep purple with a strong blue base into twilight
AL1417A			Summer Nightfall			Light blue with a hint of purple adds a spa flavor
LA1418A			Delphinium Bouquet			Deep blue-purple that works well with Summer Nightfall

Signature Colors is Valspar's best interior paint engineered for ultimate performance in exclusive designer colors. All paints in the line are available in matte, eggshell, satin and semi-gloss finishes. It has a lifetime warranty and provides maximum durability along with unparalleled stain and scrub resistance.

Valspar Signature Colors paint is available exclusively at Lowe's Home Improvement stores nationwide, for about $28-$32 per gallon. For more information, please visit Valspar.com.

The Valspar Corporation (NYSE: VAL - News) is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry. For more information, visit www.valsparglobal.com.

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Peppercom
Sara Whitman, 212-931-6121
swhitman@peppercom.com